ScheinblumNuBioAge
Proposal · September 24, 2026

CALM creative
and internal
design system

Refine the campaign creative. Provide the NuBioAge team with a shared system to produce consistent assets as speakers, exhibitors and topics are announced.

Prepared forLeonard Pastrana / NuBioAge
Prepared byJaz Sheen / Scheinblum Studio
Engagement structureAsset studio + creative

CALM template refinement

Work from the existing CALM assets and further refine them using the B2B creative direction as a reference, with clearer messaging, hierarchy and imagery.

$300
A

Speaker announcement

Prominent announcement, speaker name and headshot, with clear CALM context. First priority for the October rollout.

B

Exhibitor announcement

A recognizable logo and clear participation message, ready for CALM channels and partner reposting.

C

Speaker topic announcement

Connect the topic to the speaker and the event. Populate as talk titles and details are confirmed.

D

Company spotlight

Explain why the company is participating and why it matters to attendees.

NuBioAge social refresh

Create an Instagram page preview and four reusable templates based on NuBioAge’s existing content types, ready to generate across social platforms in the Asset Studio.

$300
A

Instagram page preview

Review the current feed and show the proposed page with a coordinated grid of example posts, typography, imagery and brand treatment.

B

Four reusable templates

Design four reusable post templates and integrate them into the Asset Studio so the team can enter content, preview and generate assets. Use their existing content types as the starting point.

C

Populated examples

Populate approved layouts with real content for review.

Includes the page preview, four templates, Asset Studio integration, populated examples. Posting and account management are excluded.

Podcast / video clipping integration — Phase 1

Integrate a podcast and video clipping workflow with the Asset Studio, supported by two reusable branded video templates.

$400
A

Horizontal video template

One reusable branded layout for horizontal podcast and video clips.

B

Portrait video template

One reusable branded layout for portrait podcast and video clips.

Phase 1 will use a Claude Artifact to evaluate and test the clipping workflow with two branded templates: horizontal (16:9) and portrait (9:16). This pilot will gather feedback and validate video processing and export requirements. A refined Phase 2 version, expanded features and production hosting will be scoped and quoted separately after testing.

Internal Creative Portal - Phase 1

One Asset Studio for CALM and NuBioAge: bring the brand guides, approved assets and production tools together. Start with a practical release, then expand around the team’s workflow.

$1,500

Phase 1 of the Asset Studio will be hosted as a Claude Artifact for evaluation, testing and refinement. The team will test the brand library, template editing, resizing and exports. A follow-up release incorporating two consolidated rounds of in-scope feedback is included in the Phase 1 cost; new features outside the agreed scope are discussed separately.

B2B acquisition funnel support

Supporting the B2B acquisition funnel with one landing-page design and one paid-media ad template, building on the existing concepts and coordinating with Leonard and the paid-media team.

$300

One ad template and one landing-page design, based on the existing assets and further refined. Includes two consolidated rounds of revisions. Landing-page implementation responsibilities will be agreed before work begins. Separate from the Phase 1 portal and template costs.

Delivery timeline

A proposed sequence from kickoff through rollout. Timing depends on source assets, access and consolidated feedback.

  1. Kickoff · Completed

    Initial discussion complete

    Project priorities are agreed, brand assets are available, and the approval owner is identified. This proposal is ready for review.

  2. Next · Pending

    Proposal approval

    Confirm selected services and costs by signing the proposal, then set the start date.

  3. Within 2–3 business days

    Review first CALM layouts and postcard

    Review the first speaker and exhibitor announcements and a CALM postcard draft. Refine the direction before completing the remaining CALM templates.

  4. After first CALM review

    Refine B2B campaign assets

    Refine the landing-page design and ad template from the existing B2B concepts, coordinating requirements with the paid-media team.

  5. After creative approval

    Build the Asset Studio pilot

    Organize approved brand resources and make the templates available in the Claude Artifact. Test selected video work as a separate pilot.

  6. October target

    Review and release the Asset Studio pilot

    Incorporate two consolidated rounds of in-scope feedback into a follow-up Studio release.

  7. After pilot feedback

    Plan ongoing support and Phase 2

    Discuss ongoing production and additional tool features. Quote future work separately; an hourly support arrangement can be considered.

Cost breakdown

Review each service and its cost below.

✓ Approve   × Decline   ? Request details. All services are selected initially. Adjust your choices, then sign to confirm.

01CALM speaker & exhibitor template refinementRefine speaker announcements, speaker topics, exhibitor announcements and company spotlights.
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$300
01CALM postcardOne two-sided 4 × 6 design, two revision rounds and print-ready PDF.
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$200
02NuBioAge social refreshInstagram page preview and four templates based on existing content types, generated across social platforms in the Asset Studio.
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$300
03Podcast / video clipping integration — Phase 1Claude Artifact pilot for evaluation, testing and refinement, with horizontal and portrait branded video templates.
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$400
04Internal Creative Portal - Phase 1Claude Artifact pilot: consolidated brand guides and assets, template production, preview, resizing and export for evaluation and refinement.
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$1,500
05B2B acquisition funnel supportOne ad template and one landing-page design, based on the existing assets and further refined.
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$300
Approved services
$3,000

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An invoice for approved services will be sent after we receive your signed response. Payment is due within 30 days of the invoice date.

Scope boundaries

Includes two consolidated rounds of revisions per selected deliverable. New features and extra deliverables are quoted separately before work begins. If applicable, subscriptions, hosting, printing, postage and ad spend are separate costs agreed before they are incurred.